The Super Bowl had 111.5 million viewers in 2014. Given the huge audience companies were willing to pay $4 million dollars for a 30-second ad during this highly coveted event. Go Daddy’s 2013 ad is reported to be one of the six worst super bowl commercials that year. 6 Worst Super Bowl Commercials Despite the negative reviews, Go Daddy revealed that the Monday following the Super Bowl was the biggest sales day in the history of the company. GoDaddy Super Bowl Nerd Kiss Ad Boosts Company To Biggest Sales Day Ever: Report
This year, the ads during the Super Bowl cost $4.5 million dollars. Given the cost and the low ratings of their ad last year one might expect the company to more carefully select what they submit this year. However, an early reveal of their current ad proved to be extremely controversial leading to them pulling the ad before the Super Bowl. GoDaddy Pulls Super Bowl Ad After Complaints About ‘Puppy Mill’ Humor
This leads me to question whether an ad that reaches such a huge audience can ever be a failure. Does the talk generated, whether good or bad, justify the expense? This type of advertising is call shockvertising.