The Really Big Game

Credit: gibbonsdigital.com

Credit: gibbonsdigital.com

Rumor has it that there’s a pretty big game this Sunday between the Seattle Seahawks and the New England Patriots; though some have dubbed it the Loudmouths vs. the Cheaters leaving some more interested in Kitty Bowl.

This photo provided by Crown Media Family Networks shows kittens playing football in a scene from the Hallmark Channel's "Kitten Bowl II," airing on Sunday, Feb. 1, 2015, 12 p.m. ET/PT, 11 CT.

This photo provided by Crown Media Family Networks shows kittens playing football in a scene from the Hallmark Channel’s “Kitten Bowl II,” airing on Sunday, Feb. 1, 2015, 12 p.m. ET/PT, 11 CT.

While others are intrigued by a different sort of cat fight.

Credit: Kevin Mazur/WireImage

Credit: Kevin Mazur/WireImage

But the biggest game of all might not be on turf, litter or glitter.  The big one is being waged on the virtual gridiron between social media giants Twitter and Facebook.  The Super Bowl is the biggest annual event for Twitter and this year Facebook aims to get a bigger piece of the pigskin; though Twitter has no intentions of playing prevent defense.

While Twitter is trying to make it easier for users to find relevant content by inviting viewers to check out its new NFL Experience that’s chock full of interesting NFL tidbits, that’s only part of the game plan.  The big play is happening in the brand war rooms where Twitter staffers will help big spenders like Coke and Budweiser plan ahead with clever ideas on how to weigh in during the game.  They’ll be trying to strike gold the same way that Oreo did with this now famous viral tweet.   And after the game, Twitter is releasing something called Top Spot analysis that will figure out the most popular Super Bowl ads by analyzing the timing and context of tweets.

Not to be outdone, Facebook announced a new Super Bowl Experience page.  While similar to Twitter’s offering, Facebook has struck a deal with the NFL to post game clips followed by ads from Verizon Wireless, which is paying to promote them in NFL fans news feeds. All of this will also feed into Facebook’s push to build its video platform which not only competes with Twitter’s new video player but also YouTube. Last year people watched more that 6.3 million hours of ads on YouTube. So this year, Facebook is trying to intercept some of that traffic by getting advertisers like Go Daddy and Wix to post their spots directly on Facebook. Kind of an end around but if this gadget play works then YouTube’s $3.5 billion revenue in 2014 might be thrown for a serious loss of cabbage.

Not content to be idly sitting in the bleachers, YouTube will fight back by streaming its own halftime show on its AdBlitz channel featuring 20 YouTube creators and musicians, enabling brands to connect with viewers who prefer ads to the game.

Should be quite an exciting contest tomorrow. By the way, did someone say there was a football game too?

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This entry was posted in Advertising campaigns, Facebook, Social Business, Social Media, Sports, Super Bowl, Twitter, You Tube. Bookmark the permalink.

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