The Pew Research Center is an excellent resource to understand the latest internet, tech and social media trends. Their latest report, Social Media Site Usage 2014 is a good place to start to get a snapshot of what Americans are doing on social. While Facebook’s growth has slowed, according to the study, “the level of user engagement with the platform has increased. Other platforms like Twitter, Instagram, Pinterest and LinkedIn saw significant increases over the past year in the proportion of online adults who now use their sites.”
Other key findings of the survey include:
– Multi-platform use is on the rise: 52% of online adults now use two or more social media sites, a significant increase from 2013, when it stood at 42% of internet users.
– For the first time, more than half of all online adults 65 and older (56%) use Facebook. This represents 31% of all seniors.
– For the first time, roughly half of internet-using young adults ages 18-29 (53%) use Instagram. And half 0f all Instagram users (49%) use the site daily.
– For the first time, the share of internet users with college educations using LinkedIn reached 50%.
– Women dominate Pinterest: 42% of online women now use the platform, compared with 13% of online men.
Go here to read the complete survey.