What makes for a successful Super Bowl Media Day interview? Preparation. Spirit. Energy. …Or you can just give the same answer to any question. Marshawn Lynch’s choice of “I’m just here so I won’t get fined” just might make this interview the best one yet.
Edit Jan 29: Updated link to alternate video
During his 5-minute interview, “Beast Mode” repeated his chosen phrase a grand total of 29 times. Sadly, none of the press members caught on to his persistence to have some fun with this rare opportunity. Lucky for Lynch, who was threatened with a $500,000 fine had he not attended Media Day, the NFL seemed to enjoy the extra attention that his interview produced.
The video of the full interview went viral immediately, gaining over 450,000 views only 9 hours after being uploaded. It even hit the front page of Reddit, with over 4,000 points.