Link bait: the 5 best things I read last week (6/3/14)

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What Stats Matter: A Definitive Guide To Tracking Social Media Metrics via Social Media Today

If a tweet worked once, send it again – and other lessons from The New York Times’ social media desk via Nieman Journalism Lab

A Look Inside The 45-Day Planning Process That Goes Into Creating A Single Corporate Tweet via Business Insider

Faking Cultural Literacy via New York Times

What NPR learned from sending tweets from humans instead of robots on the NPR news twitter account via The NPR social media desk tumblr

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