Since last year, Samsung has shifted its focus to health. Besides the launch of three smart health wearables Gear 2, Gear 2 Neo and the Gear Fit band, Samsung also released Health App on Galaxy S5. The app is intended to track users’ health-related information.
However, it seems that health app and wearables are not enough. This month, Samsung has recently sent out the invitation for a new conversation around health on May 28th in San Francisco. It is the date only before Appple’s WWDC 2014 event. Coincidently, it is rumored that Apple will officially announce its iOS 8 app which includes Healthbook app, according to BRG.
Are the main tech gadgets taking health as their strategies? The answer is definitely YES. People nowadays are more aware of the health and fitness than ever before. Tech giants like Samsung are trying to reach out to potential customers via the ongoing conversation about health. Although the detailed information of the conference is not released, the invitation is already a successful social media strategy to arouse tach savvy’s attention.