Annenberg Report Packages 13 Years of Research on How Americans and Marketers Intersect Online

Thirteen years of research into how Americans, marketers, and political consultants intersect online is now available in a single academic resource.

The article can be found here:

Americans, Marketers, and the Internet: 1999 – 2012 has just been made available on the Social Science Research Network. The report is a compendium of over a half-dozen large-scale surveys and research projects led by Joseph Turow, Ph.D., the Robert Lewis Shayon Professor of Communication at the University of Pennsylvania’s Annenberg School for Communication and colleagues from Annenberg, the Annenberg Public Policy Center, and the University of California at Berkeley.


The compendium covers analysis of what Americans know about online marketing, what Americans know marketers know about them, and how Americans feel about marketers knowing so much about them simply because of their web browsing.

Concerns about what happens when Americans go on the web have been around since researchers at the University of Illinois released the first popular web browser in 1993.
The full report can be accessed at the SSRN web site:


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