NYPD twitter campaign gone wrong #OHNO

In an attempt to get some free PR, the NYPD affiliated twitter page asks followers to tweet pictures of them with a member of the NYPD. They also included a wonderful example and showed to #myNYPD, so how could things have gone so wrong? HA!

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After seeing the response tweets it reminded me of Jen’s question in class last night “When is it not a good idea to use social media”. I for one wasn’t totally sure of the answer on that one, but this seems like a good example. People have taken this in a whole different direction then intended, posting tweets of police brutality, and other pictures that aren’t polishing their image.

“Free Massages from the #NYPD. What does YOUR Police Department offer?” tweeted @OccupyWallStNYC, which posted an image of officers holding a man, seemingly screaming, with his arms behind his back, on top of a car.

“The #NYPD will also help you de-tangle your hair,” tweeted @MoreAndAgain, posting a photo of an officer pulling the hair of a person who appears to be under arrest.

I thought this was a great tweet (below), and during our (Alyssa, Gilly and I) Social Media Campaign to Penn Athletics we listed the misuse of hashtags as one of our limitations.

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When asked about the campaign, a NYPD spokesperson defended it saying “The NYPD is creating new ways to communicate effectively with the community. Twitter provides an open forum for an uncensored exchange and this is an open dialogue good for our city,” said Deputy Chief Kim Y. Royster. (CNN Tech, Ford. 2014)

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