Many consumers in this day in age think bigger is better!
It is clear that Apple is worried that the production sales of Samsung’s new large screen phones are now in serious competition with the ever so popular iPhones. Companies which had previously been put out of business by Apple and the creation of the iPhone, are now catching up in the world of social media and companies such as Samsung are doing a great job branding and distributing their products.
Just like when computers were first brought on the scene, technology companies whether or not they are miles ahead of their competition, need to be constantly creating new product in order to remain at the top. I guess bigger is better, well, at least in some cases.