Social Media for Job-hunting: Help or Hurt?

find-a-job-on-social-mediaRemember how many times you see #hiring #job and #resume posted by your social media connections? It is common nowadays that people use social media for networking and job hunting.

Taking a look outside of resume and cover letter, hiring managers and human resource professionals are getting used to look for potential employees on these online platforms. According to a recent survey on 2302 hiring mangers and HR professionals, 37% of them actually have done it. They examine the candidate on social media platforms to see whether they behave professionally, fit for company’s culture and (or) qualified for this position. In other words, HR professionals presuppose that how you present on social media platforms demonstrate your personality and work ethnic.

A hurt?

Although social media expands job hunters’ platform to search job opportunities, social media could possibly be a hurt. In the survey, 34% of HRs reports that social media also brings about negative impression about the candidates and causes them not to give candidates offers. Half of them would like to see candidates’ photos, to check whether they have professional look. Then 45% of them go through candidates’ posts to make sure if they have any drinking or drug history. Even candidates’ communication with connections and any discriminatory comments on races, nationality as well as gender will be taken into consideration.

A help?

Despite the hurt, you have known what hiring managers look for on your social media platforms. Then a strategic way to use social media can work to your advantage.

Here is a useful resource from MashableHow to Hunt for a Job Using Social Media” which gives detailed instruction on the strategic way to manage Twitter, Facebook, LinkedIn, Pinterest, etc.

Now I will share my Facebook page to discuss how I look for this summer’s internship successfully.

1. update profile: always update essential work and education information Screen Shot 2014-04-18 at 4.44.12 PM






2. join groups: get access to some professional groups such as alumni, or company meet-up groups. People would also post some latest hiring information or networking in such groups. It is in one of my Upenn alumni group that I get to know Urban Outfitter Inc. is looking for Summer Social Media Intern and I have luckily selected for this position.

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3. manage communication: always share things of interest on your timelines to behave like a professional. You can see from my timeline, it includes the latest updates from my UPenn Social Media Class and my shares from advertising industries.

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4. Stay tuned: follow your target employers on Facebook to follow up their latest hiring position and be familiar with company’s culture.

I am not sure whether it is a coincidence or not, I always get the job opportunities from the companies or institutions that I LIKE on Facebook.

Last Summer, I work for CJ E&M for my interest on marketing and music.

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And before I came to UPenn, I worked as a Program Manager Assistant for Harvard Business School’s Executive Education Program in China.

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