Dove has released a new ad on YouTube, Dove Patches, as part of its ongoing ‘Real Beauty’ campaign, showing the effects a placebo ‘beauty patch’ had on a group of women. This is a follow-up to Dove’s Real Beauty Sketches video… that we saw in class!
The social experiment campaign, which aims to replicate the beauty brand’s viral hit Dove Real Beauty Sketches, promised a group of women that after two weeks of wearing the ‘beauty patch’ they would feel more beautiful.
The women were tasked with keeping a video diary of their changing emotions, with each one believing the “beauty patch” improved their body confidence levels.
Lucy Attley, Dove UK and Ireland brand director said: “The Dove: Patches film demonstrates that a positive state of mind can help women feel more beautiful. The experiment also throws up some fascinating questions around whether beauty is a state of mind and shows that it is possible for women to overcome low self-esteem and unlock a greater sense of confidence. We hope it goes on to inspire many more women to change the way they see themselves.”