Twitter Amplify

Madonna and Miley Cyrus, Trending on Billboard

Madonna and Miley Cyrus

Twitter and Billboard have announced a partnership to create a chart that tracks real-time conversations about music.  As music is the most popular discussion topic on Twitter, the objective of the collaboration is to create a new industry standard for tracking music conversations and bringing them to the surface. In 2013, more than one billion tweets about music were sent, with 10% of those tweets coming from music-related accounts.   The platform, Twitter Amplify, will enable artists who share their music and are active on Twitter to have a way to get noticed by fans as well as industry insiders in real-time.

The partnership is similar to the one that Twitter has with Nielsen in ranking TV shows. While an alliance with Twitter is likely beneficial to Billboard and Nielsen, could Twitter be competition for Billboard and Nielsen considering the ease in which the platform enables mentions, effectively a survey, to be calculated for relatively no cost?

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