What is it with social media and the selfie!? Are people that infatuated with self made pictures of celebrities, star athletes, and powerful politicians?
Well David Ortiz of the Red Sox got a selfie with arguably the hardest person in the world to ever get a selfie with, President Barak Obama.
Obama welcomed the Red Sox, the 2013 World Series Champs (as I write this journal entry I am sick to my stomach saying this as I am from Philadelphia), to the White House to congratulate them for winning the title. Obama has made this a regular occurrence for championship teams during his Presidency as he is an avid sports fan and most notably a Chicago White Sox fan.
However, was the shot a spontaneous picture or something that was planned as a advertisement campaign?
Samsung who sponsors Red Sox superstar David Ortiz, advised Ortiz when presenting the shirt to the President to try and capture a selfie with the most protected man in the world. Ortiz said, “It was a genuine once-in-a-lifetime moment. It just came out right in the moment when I gave him the jersey and he asked to take pictures. It was like, oh, wait a minute, let me see if I can get away with this. I was lucky that I was right there. It was fun. It was something I’ll never forget.” (espn.com)
The picture which was tweeted by Ortiz went out to more than 630,000 followers and was retweeted more than 40,000 times. Samsung also retweeted it saying it was an honor to work with David in getting a picture with the President.
After Ellen DeGeneres broke the record books for twitter with her selfie during the Oscars, it seems that the posting of selfies is a new marketing tactic for companies to take. Samsung was lucky enough that they were able to hedge their bets on Ortiz, probably the only person who they knew who could get that close to the worlds most protected person!