Algorithms Say How Much Patrons Will Pay

“Everyone would love to get their hands on Disney’s formula.”

In this case, it’s not the keys to “The Magic Kingdom” or how to keep ’em coming to Disney World or Disneyland.  It’s how much you can get away with charging patrons to see a performance of “The Lion King,” the top-grossing show on Broadway last year.

Paul Libin, executive vice president of Jujamcyn Theaters, which owns five of Broadway’s 40 theaters, is one of the many interested parties wishing they could get their hands on that Disney algorithm.

Since 2011, Disney Theatrical Productions has been relying on a computer algorithm to recommend the highest ticket prices that audiences would be likely to pay for each of the 1,700 seats at every performance of “The Lion King,” the top-grossing show on Broadway last year.

Anyone in the least bit surprised?  Didn’t think so.

Here’s the full story in the NY Times: http://www.nytimes.com/2014/03/17/theater/ticket-pricing-puts-lion-king-atop-broadways-circle-of-life.html?

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