Betabrand: A social media-based fashion company

Betabrand, a niche clothing company, based in San Francisco is using the power of real people to expand its brand. Their fans co-design and crowdfund new styles into existence in a matter of weeks. Their customers are their models and designers and are helping build a brand.

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Upload a picture of yourself in the clothes, and it will be featured on their webpage and give you a 20% discount on future purchases.

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This past spring, they had the brilliant idea of using brilliant models. Each of the women modeling their spring collection is a PhD candidate or has earned her PhD.

Chris Lindland, the founder of Betabrand says, “Our designers cooked up a collection of smart fashions for spring, so why not display them on the bodies of women with really big brains?”

 

 This is an example of a company experimenting in the social media space to increase sales, profit and profitability! 

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One Response to Betabrand: A social media-based fashion company

  1. parkerp2014 says:

    It would be great to follow a few of the clothing line campaigns on Social Media to see what ideas work and which do not… we may be surprised. It is fun to see how creative and innovative people can be!

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