Tweeting a Guide to Behavior Management

Twitter recently compiled data that broke down users emotions and behaviors by month and date for 2013.  Not surprisingly,  users were late for work with more regularity on weekdays during summer months than the months in fall, winter, or spring.  Users tweeted using the word “sad” in December more frequently than in any other month.  While most of the data was not shocking, there were a few outliers, such as an abundant of “happy” tweets for Tuesdays in September and a high volume of “sad” tweets for Sundays in July.  As the number of Twitter users increases and Twitter’s timeframe for data expands in the next few years, could this data be used to plan activities and schedules that best suit the patterns of people or particular populations?