Brown M&M demands Insurance!

As many of us are working on our group projects, and how various companies use social media, this article from Ad Age popped up on my radar today, and I wanted to share it with the group.

3-5-2014 4-18-54 PM

It is a fun collaboration between Geico & M&M’s that leverages both of their brand’s unique spokespersons, which is all about their brands without being obnoxious.

Also of interest is that this seems to be the beginning of a broader campaign by M&M’s, with the VP of Marketing for Geico commenting that :

“these icons have amassed considerable brand equity, but rarely outside of their familiar surroundings. We hope this spot will reveal an entertaining and unexpected twist for consumers.”

I love it & hope they do more of it.  I scrolled down a bit further in twitter and saw that the thread started or was planted about 5 days ago.

3-5-2014 4-18-54 PM

 

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