Digital Runway: Burberry Runs Catwalk on WeChat

wechat-logoFirst time hear about WeChat? WeChat, the 3-year-old social app, has gained popularity with around 280 million monthly active users in China. Like WhatsApp, it provides mobile text and voice messaging services. A step further, it is a social network: users interact with each other via shared streaming content feeds. Actually, users can enjoy most features of WhatsApp, Facebook, Intagram and Google+ simply in one app: WeChat.

Now, its popularity gives extra appeal for Burberry! In China, Burberry partners with WeChat for its innovative social media campaigns. Burberry has just launched its latest London Fashion Week AW14 on WeChat platform. Users will be able to enjoy the digital version of catwalk on mobile screen. More significantly, WeChat makes it possible for one-to-one conversation between Burberry and its followers. By just texting to Burberry, users will be able to receive behind-the-screen images, videos and audio recordings of famous Chinese stars at fashion show. All these benefits are exclusive to WeChat users: they get inspirations behind the latest collection and enjoy VIP experience with Burberry.

See how Burberry is upping the innovation game via WeChat:  

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