The Oscar for latest entry into social media goes to……

Well ABC finally caved.  After holding out for many months it finally agreed to use Twitter’s Amplify advertising program.  This means that all four networks (ABC, CBS, NBC & FOX) will be using Twitter’s platform to match adds with what fans are tweeting about.  The idea of creating individualized advertisements for tweets is not to far away, but until then you’ll have to settle for aggregated advertisements over an array of product mentions.

http://variety.com/2014/digital/news/abc-signs-on-to-twitters-advertising-program-starting-with-oscars-1201122483/

 

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