On February 19th, 2014 eBay Inc. officially announced it had acquired PhiSix. PhiSix is computer graphics company that creates 3D models of clothing such as jeans, button-up shirts, dresses, and other clothing from photos, pattern files, as well as other sources.The company was founded by Jonathan Su in 2012. Su graduated from Stanford University and has a background in special effects. He has worked for major Hollywood companies such as ILM and DreamWorks, where he simulated human behavior and movement.
The 3D models are set up to simulate how clothes will fit and also how they will look and move in different environments, without actually having to try them on. The 3D model allows users to see how the clothing will fit and move in different scenarios such as walking or while engaging in sporting activities. Steve Yankovich, eBay’s vice president of innovation and New Ventures, said in a statement:
“Consumers can experience the merchandise in a more efficient and impactful way, which we believe will drive sales for retailers and create a delightful experience for shoppers.”
Many shoppers are reluctant to shop online because of the problem-fit and look. PhiSix’s innovative technology helps to alleviate this issue by allowing users access into their virtual fitting room, where shoppers can determine fit with physically accurate simulations of the garments. Also, this program is able to recommend sizes based on the user’s body type and measurement inputs.
With users being able to virtually try on clothes, returns may be reduced and the shopping experience enhanced. According to eBay, PhiSix’s technology may be utilized for omni-channel commerce so users can shop anytime, anywhere, and from any device.
eBay plans to use PhiSix’s technologies both online and in physical stores.
The financial terms of the deal between eBay and PhiSix have not been disclosed.