The sneaky exponential – Sarnoff, Metcalfe and Reed

Darwinian economics in social media is not difficult to understand, its simple math.  How many times did a high school math teacher remind you that the product of an exponential number was larger than the value of the whole number itself.  That’s the simple truth of social/collaborative media.  From Sarnoff’s law to Reeds law the power of the exponent rules.  For some great reading on the power of the exponent may I suggest this.

http://www.reed.com/dpr/locus/gfn/reedslaw.html

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