Is it just me, or are more companies facing controversy being forced to make a statement or take a stand far more often because of social media outcry?
Reebok just dropped rapper Rick Ross as their spokesperson because a feminist group fueled a social media outcry based on the contents of the rapper’s lyrics that seem to condone (if not promote) rape.
Gone are the days of weathering out the storm, or letting a little bad publicity blow over. The longer a company waits to take a stand, the stronger the social media response often becomes and in turn, more people are exposed to the negative publicity. Now organizations that have a social media policies in place are going to need to have social media outcry response plans. If you don’t respond right, the social media outcry could be costly.