Social Media Outcry Ups the Ante For Accountability

Is it just me, or are more companies facing controversy being forced to make a statement or take a stand far more often because of social media outcry?


Reebok just dropped rapper Rick Ross as their spokesperson because a feminist group fueled a social media outcry based on the contents of the rapper’s lyrics that seem to condone (if not promote) rape.


Gone are the days of weathering out the storm, or letting a little bad publicity blow over. The longer a company waits to take a stand, the stronger the social media response often becomes and in turn, more people are exposed to the negative publicity. Now organizations that have a social media policies in place are going to need to have social media outcry response plans. If you don’t respond right, the social media outcry could be costly.

Link | This entry was posted in Uncategorized and tagged , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s