Social media is an experiment with no controls. Platforms will come and go. Companies and celebrities will continue to spend time and energy crafting Facebook profiles and pages, pushing content through Twitter and Instagram feeds, and tuning their blogs. They have resources, even if they don’t have strategies. What are the strategies and resources for regular people? What if you already have what we’ll call the basics:
- A Twitter account
- A blog
- A Facebook page
To cut to the chase: think about setting up one place where every public piece of content you generate is aggregated. In my case, that’s RebelMouse.
As soon as you step into the social media world, your footprints linger behind with every step. Maybe you’re not building a personal brand — although perhaps you should be thinking about it in those terms — and maybe you just want to try out tweeting or blogging or publishing a photo feed. You might just have a good idea, and you’re driven by an interest to author it on some platform and make it public.
If you have only one platform where you’re generating content, like a blog, most popular platforms will let you Tweet when you publish a new post and call it a day.
If you’re some theoretical person that:
- writes for multiple blogs, some personal and some not
- puts public posts on Google+ and Facebook
- publishes photos on both Flickr and Instagram
- tweets thoughts that can have nothing to do with the above
- likes to retweet
- tries, once in awhile, to pin via Pinterest
… then you might feel some fatigue jumping back and forth between platforms. (Disclosure: I’m a real person and this is basically me.) What’s worse, though, is that the more spread out you are across these platforms, the harder it is to get a sense of your overall footprint.
Several months ago, I began to use RebelMouse, a social network aggregation service, that pulls content from all my social feeds and displays it in one single, nice to view site. It takes a little set up, like linking to the public RSS feeds for some of my posts, and it needs to connect to my accounts. Once it’s there, though, it’s like a home page that writes itself.
Whenever I tweet, all my tweets appear in one place, as do all my retweets, separated from the torrential stream of Twitter. My photos get mixed in, as do my blog posts from WordPress, Blogger, and elsewhere. RebelMouse can also be used as a blogging platform, too, by the way. You can also pay an extra fee that allows you to point your own domain name at your RebelMouse site, in addition to enabling Google Analytics and TypeKit.
There are also really straightforward ways of using RebelMouse to curate new sites based on aggregation of existing websites, RSS feeds, and even lists of Twitter users. That’s where I’ll go next.
What’s missing that I’d like?
- Integration with LinkedIn
- The ability to pull my data out one day if I so choose
Social aggregation sites like this really seem like the future, especially as people craft their individual online strategies, look for a single portal for their presence, and think about what they’re doing less as posting and more as publishing.