Branding Marriage Equality

There is a case up in the Supreme Court this week concerning same-sex marriage and the roles of federal and state government in regulating marriage. While I had read some about this case in the news, I was curious to see the reaction on Facebook. Many of my Facebook friends have changed their profile to this image to show that they believe in marriage equality:


The image comes from Human Rights Campaign. For a few days they have been posting images to share and asking fans to change their profile pic. Though I’m for marriage equality, I think I will opt to leave my profile pic alone. Regardless of your politics on this subject, you have to wonder what their stats have been like the past few days. How many more “likes” do they have? What is their social media strategy?

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