On the Social Media Today group via LinkedIn, one topic of discussion was HootSuite University’s certification program. The costs of enrolling in HootSuite University is $30.99 a month. This membership fee allows you to, “Stay up to date in today’s rapidly changing media landscape through social media education and industry-recognized certification.”
I believe that a good test of the worthiness of a certification is to look to see if any employers require or prefer said certification for employment. I did a quick nationwide search on a few job sites and below is what I found.
My search on Careerbuilder also returned no results for HootSuite certification. There were sixteen jobs that mentioned HootSuite experience and I found 6,227 jobs with the key word “social media.”
Via Indeed , again I found no jobs that mention Hootsuite certification, however, 364 mention HootSuite and the keyword social media returned a whopping 34,682 jobs.
Simply|hired had no job descriptions that listed a HootSuite certification, seven for the keyword HootSuite and 1,921 jobs that mentioned social media in the description.
Well I don’t think I will be handing my credit card over to HootSuite University just yet. However, this could be a sign of things to come. What do you think? Would you be willing to invest in a social media certification program?