Tweet your vote for the next “Idol”

This week American Idol will begin using Twitter to promote live interaction among viewers. American Idol pioneered “viewer participation” betting that an audience would engage in phoning in and voting for their favorite singers. The bet paid off as American Idol has been a huge success. With almost 50% fewer viewers and a significantly older audience today, American Idol is finally evolving with the times. Their planned use of Twitter will allow viewers to voice their opinions. Specific hashtags will allow viewers to agree or disagree with the judges. The Twitter data will be instantly converted into a graph (cue the awesome visuals) to track the ebbs and flows of public opinion as the night progresses. This move incentivizes live viewing inviting the viewer to participate in a live interactive process. Additionally, the Twitter platform appeals to younger viewers that American Idol is desperately working to hold on to. In 2006, the median viewer age was 32…today it’s 45.Image

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