Amex Pay by Tweet Launch – The New Virtual Marketplace

I recently received an email notification asking me to sync my American Express card with my Twitter profile… I immediately deleted the email as if it was spam.

Natasha Lomas, writing for TechCrunch, summarizes how to use, “Payments are made by tweeting a purchase hashtag, and retweeting the confirmation tweet from Amex within 15 minutes of receiving it. The product will then be shipped to the account billing address synced with Twitter, and payment taken from your synced Amex account.”

In consideration of all the recent twitter account hacking it seems incredibly risky to attach your credit card to your twitter profile… or is this how innovation starts? Those who take the risk as early adopters have an opportunity to grab great deals, and Amex and Twitter can sort out what they learn along the way. Will you take the risk?

American Express is opening up a new form of virtual market, and changing the use of twitter from simply information share to actual exchange. Could this possibly support fundraising and small business sales one day? As an aside, something interesting I found is that Amex is utilizing the “Favorites” tab on their Twitter profile to share the list of participating products. What a great way to enhance a profile, and make it more of a need-to-go-to landing page.

Learn the ins and out of Amex Sync here, and below:

This entry was posted in Fundraising, Online Giving, Twitter and tagged , , , , , . Bookmark the permalink.

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