Something I have been curious about is how to measure the return on time and effort spent across social media platforms. Time, as it relates to social media, can quickly get away from us. How effective are you really with every sign-in?
Beyond the organization, there is your personal social networking. This does not equate to productivity – but it may make us feel that way. Why else would a typical Facebook user log 6 hours of use a day? Where is that time going, and where is it taking us?
In searching for some content related to this notion, I came across a pretty entertaining blog post by Mark Kaplowitz, “Remember When Life Wasn’t Consumed by Facebook?”. Mark reviews how he’ll make himself a strict agenda for his Facebook sign-ins, but finds himself 6 degrees away from his original intent and truly wasting his own time.
Kaplowitz’s article led me to further research the “ego-boost” that Facebook provides. This must be where we feel that time spent is valuable. A study from Cornell, captured by TrendBuzz, revealed that staring at your Facebook profile (versus staring in the mirror) enhanced self-esteem. Some argue these feelings could be unhealthy – even relating them to the addiction of gambling.
While we can argue that the ego-boosts and the feeling of virtual companionship is a wonderful benefit to our online social sphere, at what point is the extensive time spent across our composed profiles turning us into narcissists? Is this where the 6 hours is really taking us? If so, will there be a time where, similar to gambling, or even gaming, that we are given warnings to step away from our Facebooks in an effort to protect selflessness? Curiosities ensue…