Many of you might have wondered whether you should use our current workforce or hire some third party in managing social media? Well, the answer falls definitely on the former. Yet, your employees, whether they are “the digital native, savvy technologist, reluctant user, digital newby and digital contrarian” need to be trained from a corporate perspective in order to do job. How to start that? Just follow this Map!
“76% of companies do not have a clearly defined social media policy. Whether or not you have an explicit policy, make sure you’re aware of the way everyone in your company represents your brand.”