Mobile Marketing Value Exchange

This took me back to a conversation we had in class the other night where the question was raised; is the ultimate goal of any type of social media engagement monetary reward? I’m not sure I articulated it as clearly as this author…

Any value exchange requires the exchange of currency. Whether the currency is monetary, emotional, or informational, it establishes the parameters necessary to define a successful exchange and secures a commitment to future exchanges.

Mobile Marketing Value Exchange

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