Every once in a while something comes along in the social media space that changes the conversation. There does tend to be a lot of hype around the next shiny object or event in social media which will create/enhance/disrupt/galvanize the community and take over the conversation. However while Charlie Sheen is (still) the focus of conversation for many, this story ran yesterday on Wall Street Journal’s All Things Digital:
WARNER BROS. ENTERTAINMENT BECOMES FIRST HOLLYWOOD STUDIO TO OFFER MOVIES DIRECTLY ON FACEBOOK®
MILLIONS OF WARNER BROS. FACEBOOK FANS CAN NOW RENT MOVIES USING FACEBOOK CREDITS AND STREAM WITHIN STUDIO’S MOVIE FAN PAGES
PROGRAM WILL EXPAND TO DIGITAL MOVIE PURCHASES IN THE NEAR FUTURE
One can only imagine how quickly Netflix and Hulu are thinking about hopping on Facebook to leverage their reach. As Peter Kafka writes in Facebook Begins Movie Rentals With Warner Brothers: “Every digital heavyweight is making a play for your living room. Apple, Netflix, Hulu, Amazon, Google, Microsoft, everyone. With one odd exception: Facebook. Now that’s over. The social media giant is taking its first step to connect you with movies and TV shows, while collecting a fee in the process. It’s going to let users rent movies directly from the site, using Facebook Credits to pay for the transaction.”
The movie? The Dark Knight, starring Heath Ledger in his last remarkable role at the Joker.